Feasibility study and market entry strategy for launch of new tyre brand in Chinese market /
Sai Chandan Duggirala
- Shillong: Rajiv Gandhi Indian Institute of Management, 2013
- 56p.: ill.fig., tables; 29cm.
- Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate International Business (2012-2013) .