TY  - BOOK
AU  - Meehan, Julie M.
AU  - Simonetto, Micheal G.
AU  - Montan Jr., Larry
AU  - Goodin, Christopher A.
TI  - Pricing and profitability management: a practical guide for business leaders 
SN  - 9780470825273
U1  - 658.816 
PY  - 2011///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Pricing
KW  - Profit
ER  -