TY - BOOK AU - Bhure, TI - Developing Strategic marketing plan for Shanghai Hengxin Shipping Company Limited T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate International Business (2012-2013) U1 - 387.50688 CY - Shillong: Rajiv Gandhi Indian Institute of Management, 2013 KW - Shipping KW - Management KW - Marketing ER -