TY - BOOK AU - Vaidya TI - Developing a positioning strategy for ING life insurance T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013) U1 - 658.97368 PY - 2012/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Advertising KW - Life Insurance KW - ING ER -