TY - BOOK AU - Rana TI - Manza Connect: Tata Manza Word-of-Mouth Campaign T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013) U1 - 338.4762920954 PY - 2012/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Automobile industry and trade KW - Tata motors KW - Tata Manza ER -