TY  - BOOK
AU  - Bhatia, Jasdeep Singh (2011PGP017)
AU  - Gupta
TI  - A Study of Buying Motives, Purchase Behavior of Consumers and Demand Drivers of the Indian Tractor Industry
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)
U1  - 658.834 
PY  - 2012///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Automobiles
KW  -  Purchasing
KW  - Consumers
KW  -  Attitudes
ER  -