Bhatia, Jasdeep Singh (2011PGP017) <br/><br/>
A Study of Buying Motives, Purchase Behavior of Consumers and Demand Drivers of the Indian Tractor Industry / 
Jasdeep Singh Bhatia and Shipra Gupta 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2012 
 - 91p.:  ill.figure, tables;  29cm. 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Automobiles -- Purchasing<br/>Consumers -- Attitudes
<br/><br/><label>Dewey Class. No.: </label>658.834