TY - BOOK AU - Agarwal, Nidhi (2011PGP027) TI - Design and Implementation of a Marketing Strategy Improve the Brand Awareness and Visibility of Daily Dump T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013) U1 - 658.8343 PY - 2012/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Advertising KW - Planning KW - Brand choice KW - Brand name products KW - Consumers' preferences KW - Marketing KW - Management KW - Daily Dump ER -