TY - BOOK AU - Venkata, Abhiram M. (2011PGP052) TI - Market Potential of New Products T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013) U1 - 658.575 PY - 2012/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Marketing ER -