TY  - BOOK
AU  - Brahma,
TI  - Understanding rural consumers to devise an approach to gather consumer insights that feeds into brands rural marketing strategy
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)
U1  - 338.10954 
PY  - 2012///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Rural development
KW  - Rural consumers
KW  - Marketing
ER  -