Brahma,  Debasish (2011PGP008) <br/><br/>
Understanding rural consumers to devise an approach to gather consumer insights that feeds into brands rural marketing strategy / 
Debasish Brahma 
 - Shillong:  Rajiv Gandhi Indian Institute of Management  2012 
 - 49p.:  ill.figure, tables;  29cm. 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rural development<br/>Rural consumers<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>338.10954