TY  - SER
AU  - Prosenjit Datta
TI  - The marketing whitebook 2011-12
SN  - 9788190845274
U1  - 658.8 
CY  - New Delhi
PB  - Businessworld
KW  - Marketing
KW  -  India
KW  -  Handbooks, manuals, etc
KW  -  Periodicals
N1  - "The essential handbook for marketers"--Cover; Description based on: 2005
ER  -