TY  - BOOK
AU  - Michael, Alex.
AU  - Salter, Ben.
TI  - Mobile marketing: achieving competitive advantage through wireless technology 
SN  - 0750667470
AV  - 658.872 MIC
U1  - 658.872 
PY  - 2006///
CY  - Burlington
PB  - Butterworht-Heinemann
KW  - Mobile marketing
ER  -