Michael, Alex. <br/><br/>
Mobile marketing :  achieving competitive advantage through wireless technology / 
Alex Michael and Ben Salter. 
 - Burlington:  Butterworht-Heinemann,  2006. 
 - 236 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>0750667470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile marketing.
<br/><br/><label>LC Class. No.: </label>658.872  / MIC 
<br/><br/><label>Dewey Class. No.: </label>658.872  / MIC [ Shelf 71 ]