TY  - BOOK
AU  - Berry, Michael J. A.
AU  - Linoff, Gordon.
AU  - Berry, Michael J. A. 
TI  - Mastering data mining: the art and science of customer relationship management 
SN  - 0471331236 (alk. paper)
U1  - 658.802 
PY  - 2000///
CY  - New York
PB  - Wiley Computer Pub.
KW  - Marketing
KW  -  Data processing
KW  - Data mining
KW  - Business enterprises
KW  -  Computer networks
KW  -  Management
N1  - Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997
ER  -