Mastering data mining : the art and science of customer relationship management - Berry, Michael J. A.; Linoff, Gordon; Berry, Michael J. A. (New York : Wiley Computer Pub., 2000)
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
Keywords: Marketing -- Data processing; Data mining; Business enterprises -- Computer networks -- Management