Berry, Michael J. A. <br/><br/>
Mastering data mining :  the art and science of customer relationship management / 
Michael J. A. Berry, Gordon Linoff. 
 - New York :  Wiley Computer Pub.,  c2000. 
 - xviii, 494 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. 
<br/><br/><label>ISBN: </label>0471331236 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Data processing.<br/>Data mining.<br/>Business enterprises -- Computer networks -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / BER [ Shelf 67 ]