Shefrin, Hersh,    1948- <br/><br/>
Beyond greed and fear :  understanding behavioral finance and the psychology of investing / 
Hersh Shefrin. 
 - Boston, Mass. :  Harvard Business School Press,  c2000. 
 - x, 368 p. :  ill. ;  25 cm. 
 - Financial Management Association survey and synthesis series .
<br/><br/>Includes bibliographical references (p. 311-350) and index. 
<br/><br/><label>ISBN: </label>9780195304213 
<br/><br/><label>LCCN: </label>99-028153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments -- Psychological aspects.<br/>Stock exchanges -- Psychological aspects.<br/>Finance -- Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>332.6019  / SHE [ Shelf 5 ]