TY  - BOOK
AU  - Sehgal,
TI  - To formulate the promotional strategy for Tata Prima's launch in South Africa & Middle East Countries-carried out for the Commercial Vehicle Business Unit (International) of Tata Motors Ltd.
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)
U1  - 658.82 
PY  - 2011///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Sales promotion
KW  - Marketing
ER  -