Sehgal,  Rahul (2010PGP053) <br/><br/>
To formulate the promotional strategy for Tata Prima's launch in South Africa & Middle East Countries-carried out for the Commercial Vehicle Business Unit (International) of Tata Motors Ltd. / 
Rahul Sehgal 
 - Shillong:  Rajiv Gandhi Indian Institute of Management  2011 
 - 26p.:  ill. fig, table;  29cm 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82  / SEH