TY - BOOK AU - Bangar TI - Study of past studies to build a normative approach for product testing of soaps & shampoos, trends prevalent & structural equation modelling for different price categories in soaps & shampoos T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) U1 - 658.56 PY - 2011/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Product management KW - Product control KW - Product utilization ER -