Smith, P. R. 1957-

eMarketing excellence : the heart of ebusiness / PR Smith and Dave Chaffey. - 2nd ed. - Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2005. - xiii, 372 p. : ill. ; 25 cm.

Published in association with: the Chartered Institute of Marketing.

Includes bibliographical references and index.

8131214510


Internet marketing.

658.827 / SMI

658.827 / SMI [ Shelf 71 ]