TY - BOOK AU - Sandhya TI - Developing a Model for Media Forecasts for the Indian Advertising Industry T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) U1 - 659.152011 PY - 2011/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Advertising ER -