TY - BOOK AU - Syal TI - Effective ways for Advertising on DTH T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) U1 - 659.14 PY - 2011/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Advertising KW - Electonic media ER -