TY  - BOOK
AU  - Akhtar
TI  - Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)
U1  - 658.8342 
PY  - 2011///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Management
KW  -  Marketing Research
KW  - Consumer Research
KW  -  Consumer Behaviour
ER  -