Akhtar  Sana Parvez (2010PGP069) <br/><br/>
Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category / 
Sana Parvez Akhtar 
 - Shillong:  Rajiv Gandhi Indian Institute of Management  2011 
 - 17p.:  ill. fig, table;  29cm 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management -- Marketing Research<br/>Consumer Research -- Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / AKH