Tancer, Bill.

Click : what millions of people are doing online and why it matters / Bill Tancer. - 1st ed. - New York : Hyperion, c2008. - xi, 221 p. : ill. ; 25 cm.

PPC--porn, pills, and casinos -- Getting to the what we really think -- Prom in January -- Failed resolutions & the false hope syndrome -- Celebrity worship syndrome -- What are you afraid of? : and other telling questions -- Web who.0 -- Data rocks and the television-Internet connection -- Women wrestlers and arbitraging financial markets -- Finding the early adopters -- Super-connectors and predicting the next rock star -- Epilogue : who we are and why it matters.

9781401323042


Internet users -- Psychology.-- United States
Web usage mining.

006.3 / TAN [ Shelf 73 ]