TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising management: with integrated brand promotion 
SN  - 8131509128
AV  - 659.1 OGU
U1  - 659.1 
PY  - 2009///
CY  - Delhi
PB  - South-western
KW  - Advertising management
UR  -  http://10.10.1.6/eresource/AdvertisingManagement/ColourPlate.pdf 
ER  -