O'Guinn, Thomas C. <br/><br/>
Advertising management :  with integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. 
 - Delhi :  South-western,  2009. 
 - 648 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>8131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management.
<br/><br/><label>LC Class. No.: </label>659.1  / OGU 
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU [ Shelf 72 ]