Mohan, Mahendra. <br/><br/>
Advertising management :  Concepts and cases / 
Mahendra Mohan. 
 - New Delhi :  Tata McGraw-Hill,  
 - 418 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0074517802 0074517805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management.
<br/><br/><label>LC Class. No.: </label>659.1  / MOH 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH [ Shelf 72 ]