TY  - BOOK
AU  - Ship, Terence A.
TI  - Advertising and promotion: an IMC approach 
SN  - 8131504406
AV  - 659.1 SHI
U1  - 659.1 
PY  - 2007///
CY  - Delhi
PB  - South-western
KW  - Advertising
KW  - Promotion
ER  -