Ship, Terence A. <br/><br/>
Advertising and promotion :  an IMC approach / 
Terence A. Ship. 
 - Delhi :  South-western,  2007. 
 - 650 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>8131504406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Promotion.
<br/><br/><label>LC Class. No.: </label>659.1  / SHI 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI [ Shelf 72 ]