The Practice of advertising / 
edited by Adrian R. Mackay. 
 - 5th ed. 
 - Oxford :  Butterworth-Heinemann,  2005. 
 - 367 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0750661737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>659.1  / MAC 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAC [ Shelf 72 ]