TY - BOOK AU - Guber, Peter. TI - Tell to win: connect, persuade, and triumph with the hidden power of story SN - 9781846685569 AV - HF5386 .G797 2011 U1 - 658.45 PY - 2011/// CY - London PB - Profile Books KW - Success in business KW - Storytelling KW - Entrepreneurship KW - Creative ability in business N1 - Includes index ER -