Starting green : an ecopreneur's toolkit for starting a green business from business plan to profits - Croston, Glenn E., 1964- ([Irvine, Calif.] : Entrepreneur Press, 2009)
Welcome to the green revolution -- Finding the right opportunity : RISE -- From green dreams to open doors -- Finding money to start and grow your business -- How to green your business operations and facilities -- Green marketing and communications -- The role of government : carrots and sticks -- Starting a green franchise -- Starting an energy efficiency business -- Starting a green retail business -- Starting a renewable energy business -- Starting a direct sales business : small, green, and beautiful -- Conclusion: thriving with green in the conserver economy.
Includes bibliographical references and index.
Keywords: Green products; Green movement -- Economic aspects; New business enterprises