Croston, Glenn E., 1964-

Starting green : an ecopreneur's toolkit for starting a green business from business plan to profits / Glenn Croston. - [Irvine, Calif.] : Entrepreneur Press, c2009. - xxvi, 324 p. ; 23 cm.

Includes bibliographical references and index.

Welcome to the green revolution -- Finding the right opportunity : RISE -- From green dreams to open doors -- Finding money to start and grow your business -- How to green your business operations and facilities -- Green marketing and communications -- The role of government : carrots and sticks -- Starting a green franchise -- Starting an energy efficiency business -- Starting a green retail business -- Starting a renewable energy business -- Starting a direct sales business : small, green, and beautiful -- Conclusion: thriving with green in the conserver economy.

1599183552 (alk. paper) 9781599183558 (alk. paper)


Green products.
Green movement -- Economic aspects.
New business enterprises.

658.1 CRO [ Shelf 43 ]