Phillips, Robert L.    1955- <br/><br/>
Pricing and revenue optimization / 
Robert L. Phillips. 
 - Stanford, Calif. :  Stanford Business Books,  2005. 
 - xii, 355 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [337]-343) and index. 
<br/><br/>Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance. 
<br/><br/><label>ISBN: </label>0804746982 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Revenue management.
<br/><br/><label>Dewey Class. No.: </label>658.1554  / PHI [ Shelf 48 ]