TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 0073529912
AV  - 659.1 ARE
U1  - 659.1 
PY  - 2008///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes indexes
UR  -  http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
ER  -