Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 11th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2008. 
 - 712 p. :  col. ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0073529912 0073529915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>659.1  / ARE 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE [ Shelf 72 ]