Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion & marketing communications / 
 Integrated advertising, promotion, and marketing communications 
Kenneth E. Clow, Donald Baack. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2007. 
 - 515 p.;  30 cm. 
<br/><br/><label>ISBN: </label>0131866222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>659.1  / CLO 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO [ Shelf 72 ]