TY  - BOOK
AU  - Wells, William, 
AU  - Burnett, John, 
AU  - Moriarty, Sandra E. 
TI  - Advertising: principles and practice 
SN  - 0131465600
AV  - 659.1 WEL
U1  - 659.1 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references (p. 575-580) and index
ER  -