TY  - BOOK
AU  - Lane, W. Ronald, 
AU  - King, Karen Whitehill.
AU  - Russell, Thomas, 
AU  - Kleppner, Otto, 
TI  - Kleppner's advertising procedure
SN  - 0131404121
AV  - 659.1 LAN
U1  - 659.1 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -