TY  - BOOK
AU  - Batra, Rajeev.
AU  - Myers, John G., 
AU  - Aaker, David A.
TI  - Advertising management
SN  - 0133057151
AV  - 659.1 BAT
U1  - 659.1 
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
KW  -  Management
N1  - Aaker's name appears first on 4th ed; Includes bibliographical references and index
ER  -