Batra, Rajeev. <br/><br/>
Advertising management / 
Rajeev Batra, John G. Myers, David A. Aaker. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996. 
 - xiii, 754 p. :  ill. ;  25 cm. 
<br/><br/> Aaker's name appears first on 4th ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0133057151 8120312197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Management
<br/><br/><label>LC Class. No.: </label>659.1  / BAT 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT [ Shelf 72 ]