TY  - BOOK
AU  - Duncan, Tom 
AU  - Duncan, Tom 
TI  - Principles of advertising & IMC
SN  - 0070601593
AV  - 658.827 DUN
U1  - 658.827 
PY  - 2006///
CY  - Chicago, IL
PB  - McGraw-Hill/Irwin
KW  - Branding (Marketing)
N1  - Revision of: IMC / Tom Duncan. 1st ed. 2002; Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
ER  -