TY  - BOOK
AU  - Tellis, Gerard J., 
TI  - Effective advertising: understanding when, how, and why advertising works 
SN  - 0761922520 (cloth)
AV  - 659.1 TEL
U1  - 659.1 
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Advertising
KW  - Consumers
KW  -  Attitudes
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip046/2003016016.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html
ER  -