Tellis, Gerard J.,    1950- <br/><br/>
Effective advertising :  understanding when, how, and why advertising works / 
by Gerard J. Tellis. 
 - Thousand Oaks, Calif. :  SAGE Publications,  c2004. 
 - 203 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761922520 (cloth) 0761922539 (paper) 8178293706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Consumers -- Attitudes.
<br/><br/><label>LC Class. No.: </label>659.1  / TEL 
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEL [ Shelf 72 ]