TY  - BOOK
AU  - Donovan, Rob, 
AU  - Henley, Nadine.
TI  - Principles and practice of social marketing: an international perspective 
SN  - 9781107644328
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Social marketing
KW  - BUSINESS & ECONOMICS / Sales & Selling
KW  -  bisacsh
ER  -