Donovan, Rob,    1944- <br/><br/>
Principles and practice of social marketing :  an international perspective / 
Rob Donovan, Nadine Henley. 
 - 2nd ed. 
 - New Delhi :  Cambridge University Press,  2011. 
<br/><br/><label>ISBN: </label>9781107644328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>BUSINESS & ECONOMICS / Sales & Selling 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DON [ Shelf 66 ]