TY  - BOOK
AU  - Butterfield, Leslie, 
ED  - Institute of Practitioners in Advertising.
TI  - Advalue: twenty ways advertising works for business 
SN  - 0750655011 (alk. paper)
AV  - 659.1 BUT
U1  - 659.1 
PY  - 2003///
CY  - Boston, MA
PB  - Butterworth-Heinemann
KW  - Advertising
KW  -  Brand name products
KW  - Brand name products
N1  - "Published in association with the Institute of Practitioners in Advertising."; Includes bibliographical references and index
ER  -